HYUNDAI & AMAZON For the launch of their lauded and redesigned marquee SUV, The SANTE FE, HYUNDAI tapped Lex to lend his signature artistic vision to the global campaign while also being showcased in the reveal commercial. This culminated in a global partnership launch with AMAZON at the LA AUTO SHOW. Lex crafted a live-performance for the massive event and was invited to speak on stage alongside HYUNDAI Motors CEO Jose Muñoz. All work was created in close partnership with the legendary California based creative studios Martin Brinkerhoff & Associates. This collaboration was spearheaded by their Creative Director Eric Brinkerhoff who oversaw every aspect of this artistic alignment. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag.
